LMA Global provides a unique one-stop private label solution for our customers around the Globe.

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In order to deliver the best service and products to our customers, we need to understand the markets in which they operate and what the end users expect out of their products. By developing and delivering products across the globe and by having the best manufacturing facilities available to LMA Global we are able to offer relevant market related new product opportunities. We work with our manufacturers across numerous countries to continually develop new, innovative products keeping us and more importantly our customers ahead of the market.

Competitor Analysis

Arguably the single most important analysis any business can perform, yet it is possibly one of the most overlooked areas of research. If not conducted correctly or simply scanned over, businesses run the risk of dangerous competitive blind siding. Prior to any private label development LMA Global will comprehensively run through a variety of competitor analysis including array, profiling, product scanning and new competitor products, giving you the optimal end result.

Category Management

Our extensive Private label experience allows us to offer complete brand and marketing strategy for all the products we offer. We help build the brand from the ground up through extensive research in order to create a sustainable strategy to build brand equity with the customer being the focal point.

Through this process we always aim to achieve the following objectives

  • Identify the target market
  • Define the brand
  • Comprehensive Research
  • Differentiating the brand
  • Consolidating the range
  • Adding Value
  • Becoming a market leader

Brand Building Process

  • Marketing Strategy
  • Branding
  • Product Design
  • Packaging Design
  • Compliance LOAs
  • Shipping
  • In-store execution
  • After Sales service

New Product Development and Innovation

We plan the product development with our customers to support brand building.

This is done through the following steps:

  1. Helping customers design a full range of branded products.
  2. Ensuring the products are benchmarked correctly according to competitor products: Specifications and Price.
  3. Incorporating special, value added features into the products to ensure differentiation.
  4. Continually innovating and staying ahead of the market by planning 3-4 years ahead.

Product Development Plan

Year 1
  • New Petrol/ Hybrid/ Electric range lawnmowers.
  • New development of pressure washers
  • Extension to 40V Hybrid cordless range
  • New electric – GT/ HT/ BV
  • New 10.8V Expand Cordless Range
Year 2
  • New 2 stroke hand held range, full crankshaft option
  • New cylinder mower development
Year 3
  • New 40V brushless – Semi Pro range
Year 4
  • New Petrol Lawnmower decks

Market Research

The success in developing and launching a new product or even defining what amendments to make to current products lines is specifically determined by the needs and requirements of the end user. Our international coverage and experience allows us to rapidly gather and collate information about the size and needs of your target market and maintains your edge over your competitors.

Our extensive Market Research involves the following:

  • Packaging
  • Quality
  • Range
  • Branding
  • Colour design
  • Compliance
  • Price
  • Customer
  • Consistency
  • After Sales Service