We plan the product development with our customers to support brand building.
This is done through the following steps:
1. Helping customers design a full range of branded products.
2. Ensuring the products are benchmarked correctly according to competitor products: Specifications and Price.
3. Incorporating special, value added features into the products to ensure differentiation.
4. Continually innovating and staying ahead of the market by planning 3-4 years ahead.
This is clearly illustrated by the below product development plan.